We are often asked, "If we need to develop an Annual Scope of Work, should there be general "buckets" of jobs or should the Annual SOW be at the tactical deliverable level?"
In our experience EVERY client/brand teams needs to present to management ...
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Value of Full Agency Transparency
In our experience, there is often a lot of turnover on both the Agency and Client side. Relationships are altered as personnel changes occur. In addition, history of why things were done a certain way get lost. Without full transparency and the ...
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Importance of Implementation of the “Process”
If you have a Best in Class Process, the greatest On Line Systems, all the support you ask for....How can you fail? It's easy.
-POOR IMPLEMENTATION-
Do not follow the Process. You may need to put in certain requirements to ensure that they do ...
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